Consumer Media Outreach: Ideas on Shared Thinking Outside the Box

BY MINDY HERMANN, Produce Business

A lively group of more than 40 print, broadcast, trade and social media representatives enjoyed lunch, presentations, and discussion as part of the 2018 New York Produce Show Connect With Fresh Media & Consumer Influencer Luncheon.

Guest speaker Joanna Pruess, an award-winning food and travel writer, used her illustrious career as an example for thinking outside the box and adapting one’s work as circumstances change. Framed by a revolving photo montage of her work, Pruess described the role that creative thinking, invention and innovation play in career success.

“At one point, I encouraged a local supermarket chain to open a cooking school,” said Pruess. “The school was the first in the country to be fully accessible, enabling us to bring food to as many people as possible.”

Pruess closed with sage advice: “Learn the basics. Practice. Believe in yourself. Take a leap of faith. Don’t take no for an answer. Push the envelope. If you don’t know, don’t try it. Embrace all generations. Learn, share and mentor.”

Guest speaker Jim Prevor, editor-in-chief of several leading industry and consumer publications and best known as the Perishable Pundit, welcomed the lunch guests with his engaging personal story of the Prevor family history in the industry. He also provided an overview of the show and a spotlight on the Keynote Breakfast and The Perishable Pundit “Thought Leader” Panel, held earlier that day. “This year’s breakfast focused on the theme of innovation and encouraged industry members to open their minds to new and innovative products in produce,” said Prevor.

A highlight this year was the time that attendees spent sharing with each other the projects they are working on, particularly in health and wellness. “At one point, I encouraged a local supermarket chain to open a cooking school,” said Pruess. “The school was the first in the country to be fully accessible, enabling us to bring food to as many people as possible.”

Pruess closed with sage advice: “Learn the basics. Practice. Believe in yourself. Take a leap of faith. Don’t take no for an answer. Push the envelope. If you don’t know, don’t try it. Embrace all generations. Learn, share and mentor.”also provided an overview of the show and a spotlight on the Keynote Breakfast and The Perishable Pundit “Thought Leader” Panel, held earlier that day.