Bradley Rickard


Associate Professor, Cornell University

Brad Rickard is the Ruth and William Morgan Associate Professor of Applied Economics and Management. His research and extension program focuses on competitiveness issues in horticultural markets, and much of his work analyzes public policies applied to fruits, vegetables, and wine. His research has been highlighted by various media outlets including Buffalo News, The Economist,, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator.

Professor Rickard grew up on an apple farm in Ontario, Canada, and received his Ph.D. from UC Davis.