Brad is a professor of food and agricultural economics in Cornell’s Charles H. Dyson School of Applied Economics and Management. His teaching and research focus on the economic implications of policies, innovation, and industry-led initiatives in food and beverage markets. Results from his research have been highlighted by various media outlets including Buffalo News, The Economist, Freakonomics.com, National Public Radio, The Wall Street Journal, Washington Post, and Wine Spectator. Rickard also serves as an editor for the Journal of Wine Economics.
Show Dates Dec. 2-4, 2026