Ideation Fresh Foodservice Forum

Collaborate with foodservice leaders and culinary innovators focused on increasing produce consumption through creativity, strategy, and real-world application.

Why This Event Matters

The Ideation Fresh Foodservice Forum brings together chefs, operators, and industry professionals for a collaborative exploration of how fresh produce can play a larger role in foodservice. Through interactive discussions, demonstrations, and case studies, the forum highlights innovative approaches to menu development, merchandising, and consumer engagement.

As foodservice continues to evolve, the opportunity to drive produce consumption through creativity and strategic thinking has never been greater. Attendees will gain actionable insights into how culinary innovation, presentation, and storytelling can influence demand and create new opportunities across the supply chain.

Limited to 90 attendees, additional registration required

Step away from the trade show floor for a highly curated morning of foodservice intelligence, culinary exploration and real-world application at New York City’s Institute of Culinary Education.

The 2026 NYPS Foodservice Forum brings together leading voices in food trends, consumer behavior, culinary innovation and health-centered cooking for an intimate experience designed specifically for produce and foodservice professionals.

The day moves deliberately from insight to experience: beginning with a look at the forces influencing today’s consumer and tomorrow’s menus; moving into the glass with a live beverage and mixology demonstration; returning to the marketplace for a second perspective on emerging food and cultural trends; and culminating around the table with a multi-course, produce-forward luncheon exploring flavor, technique and the principles of Ayurveda.

Featured Speakers & Experiences

Chef Rich LaMarita

Chef-Instructor, Institute of Culinary Education
The day concludes in the kitchen and around the table with Chef Rich LaMarita, a longtime chef-instructor specializing in vegetarian, vegan, Indian and health-centered cooking.

Chef Celine Beitchman

Director of Nutrition Education, Institute of Culinary Education
Chef, educator and nutrition expert Celine Beitchman will take the conversation from data to demonstration through an interactive beverage and mixology session.

Mike Kostyo

Vice President, Menu Matters
Mike is one of the most sought-after voices and trend experts in the food industry. He loves working one-on-one with clients to think critically about the industry, trends, and research and create those moments where “suddenly it all makes sense.”

Maeve Webster

President, Menu Matters
One of the food industry’s most respected trend strategists, Maeve Webster brings a combination of consumer research, culinary training and foodservice experience to understanding what is changing—and, more.

More Than a Seminar

Throughout the Forum, attendees will be encouraged to connect the dots between consumer insight, culinary creativity and commercial opportunity, asking not simply what is trending? but what does it mean for the products we grow, sell, specify and put on the menu?

Hosted by The Produce Ambassador Jill Overdorf, the NYPS Foodservice Forum is intentionally limited to just 90 participants, creating an environment for discussion, questions, tasting and meaningful connection with speakers and fellow industry leaders.

Transportation will depart from the Sheraton Hotel beginning at 7:00 a.m., with programming at the Institute of Culinary Education from 8:00 a.m.–2:00 p.m. Return transportation to the Sheraton will follow the luncheon.

Come hungry—for ideas, conversation and an entirely different way of looking at produce in foodservice.

Separate Registration Required

Event Highlights

What You’ll Learn

Much More Than A Tradeshow

The New York Produce Show provides rich educational content and jam-packed networking opportunities.

Dec. 2

Global Trade Symposium

A deep dive into international markets, trade dynamics, and global supply chain trends.

Dec. 2

Foundational Excellence Program

A structured learning experience for emerging professionals building their careers in the produce industry.

Dec. 2

Opening Cocktail Reception

Receptions and gatherings designed to foster meaningful connections across the industry.

Dec. 3

Keynote Breakfast

Insights from industry leaders, retailers, and experts shaping the future of produce.

Dec. 3

Show Floor Industry Insights Stage

Live demonstrations, educational sessions, and interactive experiences taking place throughout the trade show floor.

Dec. 3

Consumer Media Luncheon

Only in New York City, where the nation’s largest consumer media publications and influential journalists reside, the NY Produce Show hosts those “covering” the latest

Dec. 4

Industry Tours

Exclusive off-site visits to key facilities and operations, offering real-world insight into the produce supply chain.

Dec. 4

Buyer Connect Program

Key buying decision-makers connect with vendors on the show floor in one-on-one meetings at their booths, making more effective use of everyone’s time.

Registration Opening Soon

The official registration portal is being finalized and will be available shortly. Please check back soon, or contact us and leave your information by clicking below and we’ll notify you as soon as registration opens.