The Opening Keynote Breakfast brings together attendees for a high-level perspective on the current state and future direction of the produce industry. Featuring respected industry leaders, this session sets the tone for the trade show and provides valuable context for the days ahead.

As markets evolve and new challenges emerge, understanding the broader forces shaping the industry is critical. Attendees will gain strategic insight into key trends, economic factors, and opportunities influencing the produce landscape—helping them better navigate the conversations and connections that follow throughout the show.