Show Dates Dec. 2-4, 2026
Show Dates Dec. 2-4, 2026
The Foundational Excellence Program is a structured educational experience designed for individuals looking to build a strong foundation in the produce industry. Through a series of guided sessions, participants are introduced to key concepts, industry practices, and the core functions that drive success across the supply chain.
As the industry continues to evolve, developing knowledgeable and capable professionals is essential for long-term growth. This program provides attendees with practical insights, leadership development, and a broader understanding of how the produce industry operates—helping them advance their careers and contribute more effectively within their organizations.
The future of the fresh produce industry is being shaped by multiple economic, environmental, and social forces. None is so important to the industry than the consumption of fresh fruits and vegetables. Participants will identify the primary challenges and leadership needs for increasing consumption.
Brad and Foundational participants will examine key marketing activities that have been used to promote produce consumption in the U.S. and elsewhere. The goal is to review a range of marketing strategies that have been used for produce, and to look for new ways to increase produce consumption in the United States. Participants will move into small groups to discuss specific marketing initiatives and share their thoughts and ideas with the larger group. Marketing strategies may be initiated at various stages along the supply chain – from plant breeding to farms to packers to retailers and to consumers (retail and foodservice).
Food trends reflect changing consumer tastes, lifestyles, and priorities, as well as broader shifts in how people think about food and dining. This session will explore current and emerging trends influencing cuisine and foodservice, from evolving approaches to health and wellness to global flavors, changing dining habits, and new ideas about value and experience. Drawing on consumer research and examples from across the industry, Professor Jan will consider how these trends are showing up on menus and what they may mean for the produce industry.
Join us for a dynamic panel discussion featuring the fresh produce industry’s rising stars. These young professionals are innovatively shaping the future of agriculture, sustainability, and distribution. Gain insights into the challenges and opportunities they face, their perspectives on sustainability, technology integration, and consumer trends, and learn how the next generation is driving positive change in the world of fresh produce. Do not miss this opportunity to hear from and engage with the industry’s future leaders.
Today’s leaders are navigating a world of uncertainty and change, from AI and digital disruption to food safety and reputational crises, economic uncertainty, and rapidly evolving jobs and careers. This interactive session explores what it means to lead when we do not have all the answers. Participants will learn practical ways to face uncertainty, help others make sense of change, balance care with accountability, and create forward momentum. Through discussion and a hands-on leadership challenge, participants will apply these ideas to real-world situations and consider how they can become a source of clarity, confidence, and forward momentum during times of change.
The New York Produce Show provides rich educational content and jam-packed networking opportunities.
The official registration portal is being finalized and will be available shortly. Please check back soon, or contact us and leave your information by clicking below and we’ll notify you as soon as registration opens.
