The Industry Tours provide a unique opportunity to step outside the convention setting and experience the produce supply chain in action. Attendees will visit leading retail locations, distribution centers, and wholesale markets, gaining firsthand insight into how fresh produce is sourced, handled, merchandised, and delivered to consumers.

These guided tours offer a level of access and perspective that cannot be replicated on the show floor. Participants will see real-world operations up close—from high-volume wholesale markets to innovative retail environments—helping them better understand the practical challenges and opportunities shaping the industry today.