IDEATION FRESH
FOODSERVICE FORUM
New York is always in the center of culinary trends in America. So, it’s only fitting that we host the Ideation Fresh Foodservice Forum in Manhattan every year, bringing together leaders who are committed to putting more produce on the plate and doing so creatively – in restaurants, hospitality, schools and in corporate dining. The program features special hands-on interaction and a working lunch.
NEW YORK PRODUCE SHOW
Site TBA
Thursday, December 4, 2025
Why attend the Ideation Fresh Foodservice Forum?
Those who attend the Forum will learn from the best of the best in the industry, who are not only following the trends but are also ahead of the curve in terms of innovation. Our sessions run the gamut – from the latest trends in foodservice to the challenges faced by operators. It is a completely immersive environment that also offers opportunities for hands-on engagement.
This year's 15th Annversary program
The 2025 Foodservice Forum Program will be an exclusive, limited attendance event offsite (Invitation Only). Details will be announced soon.
2025 Foodservice Forum
7:30 am
Board bus
8:00 am
Continental Breakfast on bus
8:15 am
Welcome Remarks
Speaker: Jill Overdorf, The Produce Ambassador, Chef and Foodservice Forum host
8:45 am
Arrival at Facility
9:15 am
Redefining ‘American’ Cuisine: The Impact of Multicultural Culinary Influence on the U.S.
Speaker: Maeve Webster, Menu Matters
As the American palate continues to expand, multicultural foods and global produce have become powerful drivers of innovation, identity and inclusion across the foodservice landscape. This session will explore how shifting demographics, increased global connectivity and consumer curiosity have transformed what ends up on the plate – from traditional street foods and heritage vegetables to fusion-forward menus and regionally authentic ingredients. Attendees will gain insight into how chefs, buyers and restaurateurs are embracing multicultural influences to meet demand and celebrate cultural narratives, support diverse growers and redefine the meaning of American cuisine.
10:30 am
Around the Globe with Roland Foods: A Flavor Exploration with Guided Tasting
Speakers: Robert Chaisson, Senior Corporate Chef, and Maya Lederer, Corporate Chef
Since 1934, Roland Foods has inspired people around the world to explore their culinary passions with an incredible portfolio of premium global ingredients. This guided tasting will introduce attendees to new and delicious global flavors. With the mindset that community is built around the table, Roland Foods believes in the power of food to open minds, spark adventure and bring diverse people together. Passionate about food and dedicated to the people who grow, make, serve and eat it, attendees will taste the flavors of the Roland Foods global pantry and innovative specialty ingredients.
11:15 am
Predictive AI and the General Shaping of the Food Landscape: How to be Proactive in a Diverse and Evolving Marketplace
Speakers: Mike Kostyo, Menu Matters
This session will explore how generational preferences – from Gen Z’s demand for global flavors and transparency to Boomers’ focus on wellness and familiarity – are reshaping the American food and restaurant landscape. We will examine how predictive AI is being leveraged to analyze these evolving consumer behaviors, forecast trends, personalize menus, and optimize operations, ultimately helping foodservice professionals stay ahead in an increasingly data-driven and diverse marketplace.
12:15 am
Travel to Lunch
1 p.m.
Lunch with Innovative and Dynamic Produce-Forward Chefs
3:15 p.m.
Return to Sheraton hotel
IDEATION FRESH FOODSERVICE FORUM
SPONSORSHIP OPPORTUNITIES
Enhance Your New York Produce Show Presence. The New York Produce Show and Conference delivers tremendous opportunity to do more business. Reach the highest level of retail and foodservice buying decision-makers. Sponsorships enhance your exhibitor experience and add more value.
OVERALL SPONSOR (1 Available)
Connect with Foodservice Professionals: Be the overall sponsor of the Ideation Fresh Foodservice Forum!
• 3-minute presentation or video
• Placement of your product/literature on the tables within the Foodservice
Forum
BREAKFAST SPONSOR (3 available)
Nourish Minds and Stomachs: Sponsor the Ideation Fresh Foodservice Forum Breakfast!
• 3-minute presentation or video
• Placement of your product/literature on the tables within the Foodservice
Forum
LUNCHEON SPONSORS (3 available)
Feed them and teach them!
• 3-minute presentation or video
• Placement of your product/literature on the tables within the Foodservice
Forum
All sponsors receive the following special recognition:
Company logo on signage throughout the Javits Center, in hotel meeting areas, and within the official Show Directory.
Company logo on The New York Produce Show and Conference website’s sponsor page.
Sponsors recognized during opening reception, keynote breakfast and on visual communications throughout the show.
Recognition in Produce Business magazine.
To discuss tailored packages that support your marketing objectives, please contact us here.
Contact Us
P.O. Box 810425,
Boca Raton, Florida 33481
United States
(561) 994-1118